You Built a Brand. Amazon Built the Customer.
I don’t think most founders wake up one day and decide to give their brand away. It doesn’t happen in one dramatic moment. There's no clear fork in the road where you knowingly ch…
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Cheap Traffic Is Dead - We All Helped Kill It
For a long time, growing an internet business felt almost unfair. You could have a decent product, an okay website and a few ads that didn’t embarrass you - and suddenly you were …
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DTC Was a Phase
For years, saying you were a “DTC brand” felt like saying you were building the future. It implied you were smarter than legacy retail. Closer to your customers. More modern. More…
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Why Mystery Works
Blind boxes didn’t become popular by accidentNobody didn’t take blind boxes seriously at first. When they started showing up outside of toys and collectibles, they felt like a nov…
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The Feed Is Watching You Back
A few years ago, if you asked most e-commerce brands where sales happened, the answer was straightforward. Sales happened on the website. Everything else existed to support that m…
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From Scroll to Sale — The Psychology You Didn’t Notice
People shopping online these days usually just skim. They don't really browse slowly like they used to.Instead of taking our time with careful clicks we now just flick our thumbs …
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Same Product, Different Price: You’ve Just Been Algorithm’d
In this day and age, price labels are no longer permanent fixtures they are simply codes. The backpack for $49.99 you have added to your Amazon basket? Another person might have s…
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When the Loudest Retailer Says Nothing
Amazon deviated from a significant holiday tradition by not issuing its familiar post, Black Friday/Cyber Monday sales recap in 2025, marking the first time it has kept silent aft…
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Made in the USA, Paid by the Consumer
When Donald Trump made a comeback at the White House in 2025, he did not hesitate to usher in a "tariff tsunami" which disrupted worldwide trade and the effects were felt profound…
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Add to Cart: Humanity Optional
In today's fast-paced digital marketplace, AI (Artificial Intelligence) agents are becoming the secret weapon behind many successful online stores. Imagine having a smart assistan…
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