Amazon Bought the Hype. Everyone Else Sold the Goods.
There is a revealing way to look at Amazon’s Prime Big Deal Days. Ignore Amazon for a moment. Look instead at Walmart which surrounded the October 6 - 7 2026 Amazon event with a w…
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The Coupon Worked. Did the Business?
There's a strange habit in ecommerce: brands will obsess over tiny changes to an ad, an email subject line or a product page then casually give away 20% of their revenue because “…
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Outsource Everything. Even the Crime.
For years refund fraud was easy to picture. A customer receives an online order, contacts customer service and claims the package never arrived. Or they return a different item, i…
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Organic, Until Further Notice
For years e-commerce teams were given a fairly simple proposition by Google. Build a good product feed. Keep your Merchant Center account healthy. Write accurate titles. Upload st…
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Please enjoy the film. Your cart is waiting.
You’re watching a show on Prime Video when you notice the lamp. It’s sitting in the corner of an apartment you have never been inside, owned by a character who doesn’t exist. But …
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The discount that costs you more
For years e-commerce has trained sellers to compete using the most obvious lever available: price. A competitor drops a product from $30 to $27. You respond with $26.50. Someone l…
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They’re Not Paying for the Receipt
Your grocery receipt holds secrets: every item, brand, quantity and price you paid that day. An online retailer would love to know that. In fact Joybuy – the UK branch of Chinese …
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The Store Is Dead. Long Live the Store.
For 25 years e-commerce and brick-and-mortar were portrayed as mortal enemies. Countless headlines declared the “death of retail” imagining a future where warehouses and webs…
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The Sale That Ate Next Month
Every summer, retailers celebrate the same kind of headline: billions spent in a handful of days, record order counts, unprecedented traffic, and discounts that sent consumers rac…
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Amazon built the wall. AI found the door.
On August 4 2026 a federal appeals court dealt a setback to Amazon’s bid to block AI shopping bots from its site. The Ninth U.S. Circuit Court of Appeals in San Francisco vacated …
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