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Most Amazon Sellers Have a Traffic Problem They Can't See

You launch campaigns. You optimize bids. You tweak images.

Yet sales stall.

The frustrating part? Most sellers don't actually know where they're losing buyers. Is it visibility? Click-through rate? Keyword relevance? Listing conversion? Without that answer every optimization becomes an expensive guess.

The Hidden Cost of Guessing

A small ranking drop can mean thousands in lost revenue. A poorly optimized listing can quietly leak buyers at every stage of the funnel while ad costs continue climbing.

Most sellers respond by throwing more budget at PPC.

That's treating the symptom not the cause.

The Strategy: Diagnose Before You Spend

The fastest-growing Amazon brands aren’t optimizing harder - they’re diagnosing smarter.

Instead of drowning you in spreadsheets and disconnected metrics, Keywords.am maps the entire buyer journey and pinpoints exactly where shoppers drop off. The platform helps sellers optimize listings, uncover high-intent keywords and improve conversion performance across 21 Amazon marketplaces.

• Trusted by 3,000+ sellers and agencies worldwide
• Rated 4.85/5 by brands, sellers, and agencies
• Amazon Ads Verified Partner with AI-powered optimization tools
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Take Action Before Your Competitors Do

Every day your listings stay under-optimized, competitors are taking buyers that should be yours.

The sellers winning on Amazon aren’t guessing anymore. They’re using data to identify leaks, improve rankings and increase conversions before scaling ad spend.

30-day money-back guarantee.

China Built An AI Shopping Machine And Somehow It Already Feels Judgy

Well folks, if you thought your Amazon shopping experience was sophisticated because you once screamed “BUY TOILET PAPER” at a glowing Alexa meatball in your kitchen while dressed like a man who’s lost custody of the weekend, buckle up. In a move more unsettling than realizing the Cheesecake Factory menu is now legally classified as a novella China’s e-commerce juggernaut Alibaba has quietly turned its Taobao app into what can only be described as a shopping assistant so advanced it feels one software update away from filing your taxes. Instead of wandering through endless keyword searches like Nicolas Cage looking for the Declaration of Independence you simply chat with Qwen - Alibaba’s AI model - and it handles everything. Imagine a personal shopper who knows all 4 billion products on Taobao/Tmall, can virtually dress you like a divorced Scandinavian architect and hunts down coupons with the dead-eyed determination of a raccoon fighting a possum behind a Buffalo Wild Wings.

You can literally type: “Hey Qwen, get me a birthday gift for my girlfriend who likes plants, astrology and quietly resenting me” and the AI calmly responds like a tech support worker who’s done therapy exactly once before placing the order for you. Meanwhile, on our side of the planet, Western commerce still feels like someone hot-glued AI onto a broken checkout page and called it the future. We have AI apps talking to plugins talking to checkout pages talking to banks that still occasionally operate like they’re powered by a depressed Civil War telegraph operator. Buying something online in America still sometimes requires verifying your identity through seventeen captchas, two-factor authentication and the psychic damage tolerance of a retail worker during Black Friday

And this is the genuinely alarming part: China isn’t just adding AI to shopping. They are surgically fusing AI directly into the bloodstream of commerce like a cyberpunk Costco fever dream. Qwen is baked into messaging, recommendations, budgeting, virtual try-ons, price tracking - basically everything short of physically climbing through your window and handing you the package while whispering: “You’d look incredible in mauve.” They already have nearly a billion users inside one giant ecosystem. Payments, logistics, creators, merchants, chat, commerce - it’s all connected. It’s less “online shopping” and more “economic hive mind with free shipping and disturbingly accurate pants recommendations". Read this before your checkout flow becomes a historical artifact.

Meanwhile Western tech companies are unveiling AI commerce features like exhausted divorced dads arriving late to a barbecue carrying melted ice cream. Amazon has Rufus which sounds less like a terrifying AI commerce engine and more like a dog that eats drywall during thunderstorms. Shopify has tools. Google has protocols. Everyone has “solutions”. But none of it feels unified. The West built AI commerce like a suburban strip mall where every store closes at 6 p.m. China is building theirs like the Death Star if Darth Vader really cared about skincare bundles.

And history suggests this matters way more than people think. Because we already watched this happen with mobile commerce. While Western retailers were proudly launching apps that could maybe scan a loyalty card without catching fire China sprinted directly into super-app ecosystems where messaging, payments, creators, shopping and logistics fused into one giant digital megazord. Now they’re doing the exact same thing with AI-native commerce while Western executives are still doing webinars called “Understanding Agentic Shopping” hosted by a man named Brent who absolutely says things like “circle back” before ruining everyone’s Thursday.

That’s the real danger here. It’s not that Chinese AI will sell more shoes. Humanity has survived excessive shoe sales before. The danger is that China standardizes AI shopping behavior before the West even figures out who owns the checkout button. If consumers get used to simply asking an assistant that understands intent, budget, timing, logistics and taste all at once every Western checkout flow suddenly starts feeling like trying to refinance your home at a Rainforest Café.

So what’s the move? Stop treating AI commerce like a cute side feature and start treating it like electricity. The winners won’t be the companies with the sassiest chatbot mascot or the most “frictionless omnichannel synergy ecosystem” which sounds less like technology and more like a medical condition requiring prescription cream. The winners will be the companies that remove friction so completely customers barely notice they’re shopping anymore. Because the future of commerce is no longer “search and click”. It’s “ask and receive”. And right now China is building that future at terrifying speed while the West is still arguing over whose API gets custody of the shopping cart.

And if that doesn’t concern you remember: there was also a time people laughed at TikTok. Now your dentist owns a ring light.

Welcome to Brand Expand: Beyond PPC — the webinar for Amazon sellers who’ve discovered that “just spend more on PPC” is not actually a business model despite what every Amazon guru with a Lamborghini thumbnail keeps insisting on YouTube.

This lineup dives into the external traffic strategies top brands use to scale faster, rank higher and avoid becoming emotionally dependent on Amazon’s algorithm - a system that can destroy years of work faster than a toddler with an iPad.

From breaking down how successful brands drive traffic from outside Amazon to exploring which marketing channels are actually worth investing in, this webinar is essentially a survival guide for modern ecommerce. It also dives into TikTok Shop strategies that can generate serious additional revenue without cannibalising existing Amazon listings - which, in Amazon terms, is basically the equivalent of achieving World peace.

You’ll also see how AI is transforming product imagery, why Alexa shopping may become the next conversion battleground and how most brands completely fail at affiliate marketing by partnering with influencers whose audience consists mainly of bots and confused relatives.

In short: if you sell on Amazon and would prefer your business not to collapse every time the algorithm sneezes, this webinar is probably worth your attention.

See how top Amazon brands scale without becoming emotionally dependent on PPC

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Prime Day: The Olympics Of Financially Questionable Decisions

Amazon has announced that this year’s Prime Day will last four full days which feels less like a sale and more like an endurance event designed by a man who collects human teeth in labeled jars. Four days. That is not a “day” anymore. That is a hostage situation with lightning deals.

And honestly of course, it’s expanding. Inflation has turned modern shopping into a grim survival game where checking your bank app before buying snacks feels like awaiting medical test results. Every purchase now carries the emotional weight of adopting a horse. So naturally Amazon looked at this collective financial panic and thought: “Excellent. Release the screaming rectangle discounts”.

Because Prime Day no longer resembles shopping. It resembles an online panic room filled with discounted kitchen appliances. You open the app intending to buy paper towels and forty minutes later you’re comparing cordless vacuums with the intensity of a divorce lawyer examining hidden assets. Suddenly you’re reading reviews written by a man who claims an espresso machine “finally gave him a reason to wake up.”

And the timing could not be more perfect because everyone is broke in that uniquely modern way where technically you still own possessions but emotionally you’ve become a dehydrated squirrel dragging a slice of pizza across traffic. Eggs cost money. Rent costs organs. Fast food now requires the kind of budgeting once associated with Renaissance naval expeditions. So Prime Day arrives dressed as salvation whispering: “Would you like to finance a countertop ice maker while the economy wheezes like an asthmatic accordion?”

What’s incredible is how Amazon has managed to transform inconvenience itself into a luxury experience. Two-day shipping used to feel miraculous. Now if a package takes three days people react like a medieval village discovering the river has been poisoned by witches. “Three days? What am I supposed to do until Thursday, Jeffrey? Walk into a store like a pilgrim?”

And the products themselves have become increasingly deranged. Prime Day isn’t about buying things you need. It’s about discovering objects that sound AI-generated. You scroll past “Portable Neck Fan”, “Tactical Spoon”, “Smart Meat Thermometer” and something called a “Luxury Wearable Blanket Hoodie” which is just a bathrobe for people who’ve accepted defeat.

But Amazon understands something profoundly dark about human psychology: when people feel financially trapped they become extremely vulnerable to the phrase “limited-time offer.” That’s why Prime Day has the atmosphere of a Roman arena where suburban dads battle each other for 30% off noise-canceling headphones. Somewhere in America right now a man is explaining to his wife that they actually SAVED money by purchasing a kayak and a robotic litter box that resembles a failed NASA prototype.

And behind all this sits the enormous beige empire itself humming away with the emotional warmth of a self-checkout kiosk asking if you found everything okay. Warehouses the size of minor kingdoms. Delivery vans multiplying like bacteria in a warm pond. Algorithms monitoring your desires with the the energy of a substitute teacher trying way too hard to seem cool.

The genius of Prime Day is that it turns economic anxiety into entertainment. People aren’t just shopping; they’re hunting. Refreshing. Comparing. Hoarding HDMI cables like Cold War survivalists. It’s Black Friday without the dignity of physical combat. Just millions of people silently panic-clicking “Buy Now” while sitting in sweatpants illuminated by the cold blue glow of capitalism’s slot machine.

Because modern consumer culture no longer asks: “What do you need?” It asks: “Wouldn’t your suffering feel slightly more manageable with a countertop nugget ice maker arriving Tuesday?” And disturbingly, for a lot of people, the answer is: “You know what? Maybe”.

Cheap Traffic Is Dead: How Smart Brands Are Winning on Amazon, Walmart & TikTok in 2026

For most of the last decade e-commerce growth was largely a traffic game. If you could buy clicks at a reasonable cost, scale advertising and maintain acceptable conversion rates growth followed.

That equation no longer works the way it once did.

See how brands are winning in 2026 without setting money on fire buying traffic

Amazon’s four-day Prime Day event starts June 23, as shoppers battle inflation

Amazon’s annual Prime Day event is scheduled to last four days - June 23 through June 26 - for a second straight year.

Easync Expands Focus on Shopify Automation as E-commerce Sellers Prioritize Operational Efficiency in 2026

Easync dropshipping automation software continues to support Shopify merchants with automation tools designed to streamline key dropshipping and store management processes as operational efficiency becomes increasingly important within the ecommerce sector.

TikTok Shop evolves into a pan-European marketplace

TikTok Shop is expanding rapidly across Europe. On June 15 the platform will launch in Austria, Belgium, the Netherlands and Poland. 

Why European Ecommerce Fails in the U.S.

Growing up and working in Europe taught me an important lesson about ecommerce: what succeeds there often underperforms in the U.S., even with the same brand and product.